Head to head

ImmoMagic vs Collov

Both are automated AI tools that return an image in seconds. The real difference is how much of the room each one changes, how you pay for it, and how each handles disclosure.

The short verdict

Pick Collov if you want redesign and renovation visuals, the ability to change walls, floors, cabinets, and landscaping, plus day-to-dusk, seasonal, and 360 tour tools, all on a monthly subscription that gets cheaper per image at high volume. Pick ImmoMagic if you want pay-per-use pricing with no subscription, a staged photo that keeps the property's real structure unchanged, and disclosure handled for you by default. Where ImmoMagic loses: at steady monthly volume Collov's credit plans cost less per image, and it bundles renovation, day-to-dusk, and 360 tour tools that ImmoMagic does not offer. Where it wins: no monthly commitment, structure left untouched, commercial and exterior styles, and disclosure built in.

ImmoMagic

Best for: agents who want instant, pay-per-use staging that keeps the property's real structure and ships disclosure-ready output.

Collov

Best for: high-volume agents and photographers who want staging plus renovation and listing-media tools in one subscription.

Side by side

Dimension	ImmoMagic	Collov
Staging method	Automated AI, self-serve	Automated AI, self-serve
Turnaround	About 30 seconds	About 10 to 15 seconds, one click
Pricing model	Pay-per-use credits, no subscription, credits do not expire	Monthly subscription with photo credits, add-on credits about $0.24/photo
Price	From $2.49 (Pro) to $4.90 (Starter) per image	From about $16 to $19/mo for 60 photos depending on billing term, up to $127/mo for 526
Free tier	3 free transforms on signup, no card	Free trial, no card
What it changes	Movable furniture and decor only; walls, floors, fixtures, windows, and views left unchanged	Furniture plus walls, floors, cabinets, countertops, landscaping, day-to-dusk, seasons, and virtual renovation
Commercial support	Yes, 8 commercial styles plus exterior	Commercial license on all plans; residential and listing-media emphasis
Disclosure / labeling	AI-generated label baked into the image by default, original photo paired in the download, unmarked export available for boards that ban watermarks	Handled its own way. See their site

Collov figures were checked on their own pages on 20 August 2026. Collov's pricing varies by billing term and changes often, so confirm the current price at checkout on Collov's own site before you buy.

How much of the room each one changes

This is the biggest difference between the two tools. Collov can edit fixed features of a space: walls, floors, cabinets, countertops, and even outdoor landscaping, and it adds day-to-dusk, seasonal, and full virtual renovation edits on top. That is powerful when you want to show what a room could look like after a renovation, or to redesign a space from the studs out. ImmoMagic works differently on purpose. It adds movable furniture and decor to the room as photographed and leaves the walls, floors, fixtures, windows, and views exactly as they are.

The trade-off follows from that. Because Collov can change fixed features, a staged image that alters walls, floors, or landscaping can misrepresent the property if it is published as a listing photo without clear disclosure. ImmoMagic keeps the staged photo an accurate representation of the property's real structure, so the only thing added is furniture the buyer knows is not included. For the full picture on where staged photos can be used and what disclosure the rules require, read our guide to AI virtual staging.

Subscription vs pay-per-use

Collov sells a monthly subscription with photo credits. Each generation returns four renders, regenerating a version is unlimited and free, and extra photos run about $0.24 each as add-on credits. Plans start from about $16 to $19 a month for 60 photos depending on billing term and go up to $127 a month for 526, so at high, steady volume the cost per image can drop well below ImmoMagic. It works against you when your volume is irregular, because you pay for the plan whether you use it or not.

ImmoMagic sells credits instead. You buy a pack when you need it, one credit stages one image, and credits do not expire. The per-image price runs from $2.49 on the Pro pack to $4.90 on the Starter pack, with no monthly commitment. For agents who stage in bursts, that usually costs less overall. Both tools let you start for free: Collov offers a free trial, ImmoMagic gives 3 free transforms, neither asks for a card. Collov's pricing varies by billing term, so check the current price at checkout before you commit.

Disclosure done by default

ImmoMagic treats disclosure as the normal way the tool works, not an extra step. The AI-generated label is burned into the staged image, and every download includes the original unaltered photo alongside the staged one, which is what disclosure laws in states that require it ask for. For boards that do not allow a watermark on listing photos, you can export an unmarked version that always comes with disclosure text for your remarks. Collov handles disclosure its own way, so check its current terms if this matters to you. For more on the rules, read MLS compliance risks with AI staging.

Test ImmoMagic on your own photo

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Frequently asked questions

What is the difference between ImmoMagic and Collov?

Both are automated AI tools that return an image in seconds. The main difference is scope. Collov can change fixed features of the room, walls, floors, cabinets, countertops, and even landscaping, seasons, and day-to-dusk lighting, and it bundles listing-media tools like 360 tours and virtual renovation. ImmoMagic deliberately stages only movable furniture and decor and leaves the structure of the room exactly as photographed. That makes Collov useful for renovation and redesign visuals, while ImmoMagic keeps the staged photo an accurate picture of the property as it stands today.

Which is cheaper, ImmoMagic or Collov?

It depends on your volume. Collov is a monthly subscription that starts from about $16 to $19 per month for 60 photos depending on billing term and runs up to $127 per month for 526, so at high, steady volume the per-image cost falls well below ImmoMagic. ImmoMagic is pay-per-use: credits run from $2.49 per image on the Pro pack to $4.90 on the Starter pack, and they do not expire, so you pay only when you stage. If you stage in bursts, pay-per-use usually costs less overall. Collov pricing varies by billing term, so confirm the current price at checkout before you buy.

Can I use Collov or ImmoMagic images in an MLS listing?

Either can be used in a listing, but the disclosure rules matter. Because Collov can alter walls, floors, cabinets, countertops, and landscaping, a published listing photo that changes those features can misrepresent the property if it is not clearly disclosed. ImmoMagic leaves the structure untouched and bakes an AI-generated label into the image with the original photo paired in every download, which lines up with disclosure laws in states that require it. MLS and state rules vary, so read our guide to AI virtual staging and confirm the rules for your market before publishing.

Does Collov change walls and floors?

Yes. Collov can edit walls, floors, cabinets, countertops, and outdoor landscaping, and it offers day-to-dusk, seasonal, and full virtual renovation edits. That is helpful when you want to show a renovation or a redesign. ImmoMagic does not change any of those. It adds furniture and decor to the room as it is, so the finished image still shows the real structure of the space. Pick the tool that matches the job: renovation visuals versus an accurate staged photo of the current property.

How fast is each tool?

Collov returns an image in about 10 to 15 seconds with one click. ImmoMagic returns a staged image in about 30 seconds. Both are far quicker than a human-edited service, which is measured in hours or days.